In Tough Times, Newspaper Offers Money-Back Guarantee!

Editor & Publisher, January 18, 2009 | Go to article overview

In Tough Times, Newspaper Offers Money-Back Guarantee!


Amid tough economic times that are putting frugality back in fashion, this city's daily newspaper is taking on the mission of helping its readers save money - and it's backing up its words with a money-back guarantee.

Every day for six months, the Sun Journal is featuring a front-page box containing a penny-pinching tip that editors expect will add up to at least $1,000 in potential savings for each reader by the time the series concludes.

The initiative is the brainchild of Executive Editor Rex Rhoades, who is betting that subscribers will reap savings through the end of June that total at least twice the cost of their home-delivered paper.

To subscribers who don't meet that target, Rhoades is guaranteeing to refund the difference between the amount saved and the $97 subscription price, or even pay back the full cost to anyone who failed to save anything at all.

For years, some Sunday newspapers have trumpeted on their front page the amount readers could save by clipping the grocery coupons inside. More recently, as the recession deepened, newspapers and other media have been running more features targeted at trimming household spending, said Rick Edmonds, media business analyst at the Poynter Institute, a journalism think tank in St. Petersburg, Fla.

Edmonds, who characterized the Sun Journal's concept as original and clever, said he was unaware of other newspapers offering such a guarantee. Still, he predicts that Rhoades doesn't seem to have much to lose.

"I'm not foreseeing people by the hundreds or thousands demanding their money back," he said.

The series developed as the economy tanked and people grew increasingly fearful about losing their jobs. Thinking outside the box, Rhoades sought a fresh approach to what he was sure would be the biggest ongoing story of the year.

"We knew going into 2009 that this was going to get worse, not better, and we asked ourselves what we could do as a newspaper to help people through this crisis," he said.

There also was the fear that when times are bad, one potential way to cut expenses is to cancel the daily newspaper. So Rhoades sought to sell readers on the idea that buying the Sun Journal, which has a circulation of 31,000, can save them money. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

In Tough Times, Newspaper Offers Money-Back Guarantee!
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.