This Month: New York

By Pettas, Joanna | Folio: the Magazine for Magazine Management, March 2008 | Go to article overview

This Month: New York


Pettas, Joanna, Folio: the Magazine for Magazine Management


THE COVER OF New York magazine's January 21-29 double issue--loosely themed around mind and body health--evolved organically among the art and editorial teams, according to design director Chris Dixon. The first idea was to make it all white, with just a faint logo and headline. "We thought it would have impact with its lack of impact," says Dixon. Then, the magazine's photo editor Leana Alagia came up with a stock image of a woman with her eyes closed and suggested using it blown-out and graphic. But the team decided to stick with the limited color palette to keep with the "peaceful, subdued" concept so they cropped the image, changed it to black and white, cleared out the background, and elevated the contrast.

The subscriber cover was created first, in what Dixon calls a stressful process. The production department worked closely with the printer to find a comfortable balance between having enough black for legibility but not so much that the cover looked like an unsaturated print job. …

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