Free Web Tools for Everyday Operations: Open Source Applications Don't Stop with CMS or Social Networks

By Kinsman, Matt | Folio: the Magazine for Magazine Management, October 2008 | Go to article overview

Free Web Tools for Everyday Operations: Open Source Applications Don't Stop with CMS or Social Networks


Kinsman, Matt, Folio: the Magazine for Magazine Management


IN TODAY'S WEB-FIRST, print-second workflow, any tool or service thats offer a high quality solution quickly--and even better--for free, is highly prized. But publishers are starting to catch on to the fact that they can leverage public and shared sites to meet many of their needs, from pushing stories out to more eyeballs than their usual audience to finding high quality stock photos and artwork at a fraction of the cost of hiring a photographer or dedicated illustrator.

[ILLUSTRATION OMITTED]

"We've been using quite a few open source solutions for years, which is what many of the sites like Flickr, Twitter and Facebook are based upon," says Jay Hook, IT director for Reni Publishing. "Personally, I feel that open source in the publishing world is going to become a turning point for many independent publishers as they become more user-friendly and feature-rich. Many publishers are unaware of the solutions available, mainly due to a lack of research."

Reni is now in the early stages of looking at a free site for creating digital editions, called Issuu. "It also has its own markup language, which is used to control the viewer's theme," says Hook. "This means that designers will have the ability to create all kinds of new things for the Issuu viewer."

More for Less

Flickr (www.flickr.com), an online network that features photographs and images submitted by members, offers publishers an alternative to the stock images from services like Getty and Corbis, as well as a chance to showcase their own work. Flickr does not own the rights to use photographs found on the site--every photo is property of the appropriate rights-holder of the image. A large collection of Creative Commons licensed photographs are available to anyone as long as they are using the appropriate licenses, provide proper attribution and have cleared any additional requirements, such as model releases.

From time to time, companies may choose to advertise on or sponsor a Flickr group or area of the site in order to engage the Flickr community through the sharing of photography. Flickr has a formal and standard sponsorship program that allows for sanctioned activity but community guidelines do not allow commercial usage by third parties except through formal relationships, or through Getty Images.

In July, Flickr announced a partnership with that old publisher standby, Getty Images, which can now invite Flickr members to participate in a Flickr-branded collection on gettyimages.com. Thousands of images are available for licensing to Getty Image's creative commercial and editorial customers.

Twitter: The Editor's New Best Friend?

Many publishers are leveraging established social networks like Facebook to promote their titles and push content out to the Web. The Nation recently added Twitter--a service that lets members stay connected and share news with short messages--to its arsenal. "We're putting up four stories a day," says online director Jeff Larson. "Right now we have 66 followers but that's just word of mouth. We will soon start promoting onsite with RSS."

During the first week of September, The Nation received an additional 24,130 viewers from links and postings on other free sites. "That's relatively quiet," says Larson. "Often digg, reddit and del. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Free Web Tools for Everyday Operations: Open Source Applications Don't Stop with CMS or Social Networks
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.