Top Pittsburgh and Philadelphia Dailies Now Sharing Content

By Strupp, Joe | Editor & Publisher, February 10, 2009 | Go to article overview

Top Pittsburgh and Philadelphia Dailies Now Sharing Content


Strupp, Joe, Editor & Publisher


The Philadelphia Inquirer and Pittsburgh Post-Gazette have been quietly sharing content for nearly two weeks, exchanging daily budgets and trading even the most high-profile stories.

Inquirer Editor William Marimow and Post-Gazette Editor David Shribman confirmed that they have been swapping daily budgets since Jan. 29, the latest example of the ever-growing trend of newspapers with no common ownership or JOA trading news.

"We exchange budgets and except for the most highly-competitive stories, we will be sharing," said Marimow. "You will see more Pittsburgh Post-Gazette bylines and photos in the Inquirer."

Shribman said the sharing of content is not a major competitive issue because the papers are so far apart, about 300 miles from each other. The Post-Gazette, owned by Block Communications of Toledo, Ohio, and the Inquirer, owned by Philadelphia Media Holdings, are also the state's largest daily papers.

"I really feel the only person in the United States who reads both is me," Shribman joked. "I won't feel offended if I see duplication in both papers."

The sharing actually began before the budget trading when the Post-Gazette ran the Inquirer's lengthy obituary of artist Andrew Wyeth on Jan. 17. More recently, both papers published the same double-bylined story on Feb. 7 about high-paid state legislative staffers.

That story included the bylines of Post-Gazette reporter Tracie Mauriello and Inquirer scribe Mario F. Cattabiani.

"We are in the same state, yet we have different states of mind," Shribman said about the coupling. …

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