A Brand for Our Region

The Daily Mercury (Mackay, Australia), October 3, 2008 | Go to article overview

A Brand for Our Region


I SHARE Alison Naigen's concern 'Bring Mackay back to our North Queensland' (DM 26/09/08) that this area is increasingly being subsumed into Central Queensland - with connotations of Rockhampton/Longreach - however, I am not so sure that the alternative geographic description North Queensland is the solution, much less Middle East Queensland.

My suggestion is to take advantage of a name which is unique to this part of the Queensland coast and to this end I have lodged applications with the Minister for Natural Resources and Water for the existing, little used, place name Whitsunday Coast - which currently is restricted to the former Proserpine/Whitsunday Shire - to be extended south to Cape Palmerston and west to include Eungella National Park, thereby encompassing the whole of the area covered by Mackay Regional Council.

These applications are founded on a sound historical and cultural basis and the evidence presented could even sustain an extension to as far as West Hill National Park/Carmila in the south, and up to Bowen in the north. In this case, the balance of the areas covered by Isaac and Whitsunday Regional Councils could be called the Whitsunday Hinterland. And, all this could be done without damaging the Whitsundays name which strictly applies to the islands and sheltered waters between around Cape Conway and Cape Gloucester.

The end result is that the area covered by all three affected Councils could become known as the Whitsunday Region with each component part having a different contribution to the whole but with all having a shared interest in the regional name. This Whitsunday Region would correspond with the broadcast footprint of local radio and TV stations, and the distribution area of the Daily Mercury, as well as reflecting the area of the local Regional Economic Development Corporation and the administrative area of any number of federal and state government departments.

Moreover, the proposed Whitsunday Region matches Tourism Queensland's proposed new states tourism zones whereas, as I understand it, Townsville falls within The Tropics.

I have provided copies of my applications, attachments, appendices and annexures - which includes all necessary supporting material - to all local politicians mentioned by Ms Naigen in her letter, plus Kirsten Livermore whose federal electorate of Capricornia stretches to Bakers Creek. I am sure any of them would be only too happy to make a copy available for inspection.

NEIL FRANCEY, Mackay

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