Canada 'Stole' Region's Beach; BAMBURGH SANDS FEATURES IN ADVERTISING CAMPAIGN

Evening Chronicle (Newcastle, England), April 24, 2009 | Go to article overview

Canada 'Stole' Region's Beach; BAMBURGH SANDS FEATURES IN ADVERTISING CAMPAIGN


Byline: ROB PATTINSON

A CANADIAN province has tried to claim a picturesque stretch of the North East coastline as its own in an advertising campaign.

Alberta, which is 5,000 miles away and land-locked, 'stole' Bamburgh Beach in a five-second clip, featuring a boy and a girl laughing and running through the sand dunes with the North Sea in the background.

It has been included in an ad as part of a $25m (pounds 14m) re-branding initiative organised by Alberta's public affairs bureau.

While it might represent a slap in the face for the panorama of the North American state, back on this side of the Atlantic tourism bosses have been tickled by the inclusion of the Northumberland vista.

Sheelagh Caygill, marketing executive at Northumberland Tourism, said the exposure was testament to the natural beauty of the area and has come at a time when the region is working to continue the holiday industry's recent boom.

She said: "It is quite funny, a land-locked province, presenting an image of itself as an island. But Northumberland

Tourism is really thrilled that a picture of beach in the north of England is being used for an Alberta campaign. …

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