Re-Tweet This: 'Austin American-Statesman' Tries to Make Money on Twitter

By Saba, Jennifer | Editor & Publisher, September 24, 2009 | Go to article overview

Re-Tweet This: 'Austin American-Statesman' Tries to Make Money on Twitter


Saba, Jennifer, Editor & Publisher


Hey, who says you can't make money on Twitter feeds? In Texas, the Austin American-Statesman is doing its best to monetize its legions of followers.

Today, the Statesman launched its very first Twitter ad. The ad is for a local haunted house "Mansion of Terror" and lures people to come with a "buy 1 get 1" ticket offer by mentioning the tweet. NiemanLab was among the first to spot it and re-tweeted it to a wide audience. Said Tim Lott vice president of audience strategy at the Statesman: "We and Robert Quigley, social media editor, have worked really hard in the last year to grow the size of our audience through Facebook and Twitter. After a certain point you want to make money on that effort."

The Statesman decided to go out and offer Twitter ads to the community on two of its main Twitter accounts -- Statesman (13,843 followers) and Austin 360 (10,098 followers). In total, the Statesman maintains about 50 Twitter accounts including those of staff reporters.

The rules of advertising on the feeds are pretty strict. …

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Re-Tweet This: 'Austin American-Statesman' Tries to Make Money on Twitter
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