Word of Mouth on the Web Can Work Wonders

The Journal (Newcastle, England), November 20, 2009 | Go to article overview

Word of Mouth on the Web Can Work Wonders


SOCIAL media is now very much part of our lives. Used by the great and the good, it is fast becoming a fundamental part of popular culture.

And increasingly business is using it as an extremely cost-effective promotional tool.

One of the best endorsements an organisation can have is through word of mouth. It provides a credibility that advertising simply cannot deliver.

Social media, places that play host to online conversations such a Facebook and Twitter, provide this credible platform for businesses to get noticed. The success of viral internet campaigns has been stag gering.

Just think of the successes of the Cadburys Gorilla advert or the Compare the Market Meerkat films, which between them have been watched by around five million people on social media sites.

But such campaigns are not just for big business with big budgets. A modest amount can create a rewarding online presence. The secret is in the creativity of the product to be uploaded.

A clever viral video offers massive potential for exposure.

I'm sure we've all received and sent such films. When thousands of us do it the multiplier effect means we can reach far more people than traditional advertising.

And while you may not be able to control all the on-line conversations that go on, you can monitor and influence them.

What are people saying about your business and how may this affect the way you operate in the future? …

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