South American Joint Ventures Enable Viridian to Fill in Local Expertise Holes; Wirral Landfill Services Provider Creates Operations in Columbia and Brazil

Daily Post (Liverpool, England), November 24, 2009 | Go to article overview

South American Joint Ventures Enable Viridian to Fill in Local Expertise Holes; Wirral Landfill Services Provider Creates Operations in Columbia and Brazil


SOUTH American landfill sites are benefiting from UK expertise after a Wirral company set up two joint ventures in the region.

Viridian Systems, based in Wirral Business Centre, in Birkenhead, is a major landfill service provider in the UK, supplying pipework and drill wells and providing safe, efficient pneumatic pumping systems to drain leachate - the contaminated end product of rainfall flowing through landfill waste.

The firm employs 45 people and turns over pounds 4m a year from its predominantly UK-focused operations. But, at the start of 2008, a visit to a trade exhibition in Germany by its managing director, Roger Dixon, changed the firm's direction.

He met a Columbian organisation, Plataforma, which was looking for a partner with expertise in the landfill management sector.

This opportunity was moved forward, with assistance from UK Trade & Investment and the Strategic Alliance Service, which offers north-west companies comprehensive practical help with every aspect of forming joint ventures overseas.

Viridian's technical manager, Paul Williams, said: "We realised that we had an opportunity to introduce good UK engineering practices and leachate treatment processes to the landfill sector in Latin America, where the environmental legislation is much less strict at the moment than it is in Europe.

"We could have competed for business in the more saturated European markets, but we soon realised that, if we got in at the ground level in the Latin American market, we could pioneer a more efficient way of doing things in a territory where the potential for future business is great."

Viridian is introducing its technology in to Latin America through the Columbian joint venture, and a second joint venture is about to finalised with Brazilian firm Doxor. …

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