Bank of America's New CEO Moynihan Faces Tough Job in 2010

Manila Bulletin, December 18, 2009 | Go to article overview

Bank of America's New CEO Moynihan Faces Tough Job in 2010


CHARLOTTE, North Carolina (AP) – In two weeks Brian Moynihan will take on what is sure to be the toughest job of his career: Running America's biggest bank.He's got a lot on his plate. As CEO of Bank of America Corp., the former retail banking chief at the Charlotte-based bank will have to cool relations with regulators, overcome skeptics in Congress, handle investigations into the bank's purchase of Merrill Lynch, restore fractured morale and deal with cultural divides between the bank's several centers of power.So how does a 50-year-old, Ohio-born lawyer who came to the bank as part of its 2004 purchase of FleetBoston Financial Corp. do that?One word: execute.In an interview Thursday with The Associated Press, Moynihan discussed some of the challenges left for him and the bank and how he expects to go about resolving them in the upcoming year."When we use the word execution, we mean key things that face our customers,'' Moynihan said. That includes rebuilding relationships with consumers who have had economic hardships, he said.That's a big job for Bank of America, which has about 53 million relationships with customers, including individual consumers and businesses. That breadth helps make BofA particularly vulnerable to high unemployment, which remains at double-digit levels.That can mean more losses on BofA's bread-and-butter business of making loans. BofA lost more than $2.2 billion in the third quarter as bad debt kept rising as consumers lost their jobs and struggled to pay their bills.At the same time, Moynihan will have to juggle regulatory investigations into the bank's 2008 acquisition of Merrill Lynch while trying to repair relationships with regulators and members of Congress, who sharply criticized Lewis after the bank required billions in aid after acquiring Merrill. …

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