3-D TV a Rage at Consumer Electronics Show

Manila Bulletin, January 7, 2010 | Go to article overview

3-D TV a Rage at Consumer Electronics Show


LAS VEGAS, Nevada, January 6, 2010 (AFP) - A breathtaking wave of 3-D televisions hit the Consumer Electronics Show (CES) on Wednesday as the technology was touted as the next big thing in home theater."When it comes to home entertainment, there really is no experience like 3-D," Sony chief executive Howard Stringer said while unveiling innovations on the eve of the official start of CES in Las Vegas."We intend to take the lead in 3-D. We want to provide the most compelling 3-D content possible."The Japanese electronics giant's plans range from being part of a 3-D television network in the United States to streaming live performances in the format.Country music star Taylor Swift performed during the press conference in a Sony demonstration of live 3-D broadcasting and said she will document her coming Asia tour in the format."The whole thing is turning into the CES 3-D showcase, don't you think?" Stringer asked rhetorically after Swift left the stage.Sony has teamed with Discovery and IMAX in a 3-D television network and with ESPN to broadcast soccer and golf matches in 3-D.While 3-D technology has been around for years, it is finally "ready for prime time" as proven by box office successes of films "Avatar" and "Cloudy With a Chance of Meatballs," according to IMAX.Sony will release a line of 3-D ready televisions this year capable of synching with sensing units and "active shutter glasses" for 3-D viewing.On the CES show floor, massive LCD and Plasma TV screens linked to wireless shutter glasses for a 3-D effect were prominently displayed."3-D is going to be the next big buzz," Overton told AFP. "Everyone is going to want it. Then, the gaming systems will jump on."Forrester Research analyst James McQuivey said that while 3-D offerings are visually stunning, it is unlikely consumers will be in a hurry to buy the premium-priced television sets.Many consumers upgraded to high-definition television sets in the past three years, and an infrastructure to deliver 3-D content to homes isn't in place, according to McQuivey."It is very hard to imagine consumers will run out and buy new TVs when they just upgraded in mass," McQuivey told AFP. …

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