Dimacali Assumes Helm at DDB Cares, a CSR Arm

Manila Bulletin, January 21, 2010 | Go to article overview

Dimacali Assumes Helm at DDB Cares, a CSR Arm


Advertising industry veteran Susan Dimacali has assumed the chairmanship of DDB Cares, the corporate social responsibility (CSR) arm of the DDB group in the Philippines, promising to provide an entrepreneurial approach to the management of DDB’s CSR programs as well as those of its clients.Dimacali has a long track record of pioneering new businesses for DDB, having founded several successful companies over the last four years: DM9, DDB Media, Tribal DDB, and Touch DDB. She will continue to serve as business adviser for the DDB Group of Companies.As chair of DDB Cares, she continues to be the spirit behind Ako Mismo’s various on air and on-ground social mobilization programs, as well as drive the other existing and new CSR initiatives of DDB and its clients.Dimacali’s assumption of the DDB Cares helm is in line with DDB Worldwide group’s vision to become the most influential communications company in every country it operates in.“We decided to reinforce DDB Cares because we see not only its vast potential given the current business climate, but also because this is something the group has always believed in and we have the expertise to create and manage communications opportunities for our clients’ and our own CSR initiatives,” says Group President and CEO Gil Chua.Backstopping Dimacali are Cherie Mijares and Raul Redoblado who are both seasoned journalists and PR practitioners.DDB has been an active supporter of religious and socio-civic groups, using its creative and media resources to create awareness for such issues as environmental health, voter education, values formation, women’s and children’s rights.DDB Group counts among its clients the PLDT Smart Foundation, Philippine National Red Cross (PNRC), Department of Environment and Natural Resources, Pro-Life, Philippine Disaster Recovery Foundation (PDRF), Philippine Business for Social Progress (PBSP), the Parish Pastoral Council for Responsible Voting (PPCRV) and Teodora, CFC’s social ministry for women empowerment.Ako Mismo has been the most active and visible of DDB’s CSR initiatives, with 300,000 members that have been mobilized in its volunteer programs behind typhoon Ondoy relief as well as support efforts for PNRC, Girl Scouts, and Gawad Kalinga in different pockets all over the country. …

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