Learning Social Media Lessons
Talking last month about how we can use social media at Cafelicious, I said, "You need to be realistic about who you are and where your customers are likely to come from. We're a friendly neighbourhood caf in Rubery."
We've been thinking about this a lot since then and comparing our experience to that of shops like Urban Coffee Co in Birmingham, who are big in social media circles. Our digital mentor Donato Esposito says the comparison can only go so far.
"Urban Coffee Co are poles apart from Cafelicious in almost every way," said Donato. "The location, customer base and opening times are different - and so is the offer in terms of food.
"But that doesn't mean that social networking won't work for Cafelicious or any other caf or business. The campaign so far has definitely raised awareness and I have a lot of people asking me on Twitter and in general conversation about the caf, but the suburban location defines the potential customer base.
"Many local businesses already use Cafelicious for breakfast and lunch so marketing themselves directly to businesses - as they are doing with their upcoming mailshot - is a good idea. The initial approach may work better as a postal mailshot but that's another way of capturing potential followers on Twitter and Facebook. …