Where We Go from Here: Paid vs. Free, Advertising vs. Marketing, Content and Commerce: Industry Leaders Debate Future Revenue Models at DeSilva & Phillips Dealmakers Summit

By Kinsman, Matt | Folio: the Magazine for Magazine Management, March 2010 | Go to article overview

Where We Go from Here: Paid vs. Free, Advertising vs. Marketing, Content and Commerce: Industry Leaders Debate Future Revenue Models at DeSilva & Phillips Dealmakers Summit


Kinsman, Matt, Folio: the Magazine for Magazine Management


FUTURE REVENUE MODELS for publishers dominated the discussion at the DeSilva & Phillips Dealmakers Summit 2010 last month.

"We believe in content but we're struggling to monetize it," said Jeff Horing, managing director of Insight Venture Partners. "It's not really an issue now but it could be a problem in five years when we try to sell the business."

Magazines remain a more attractive opportunity than newsletters. "We would not invest in newspapers," said Richard Zannino, managing director of CCMP Capital Advisors (which owns Hanley Wood). "With magazines, maybe. Newspapers have a fundamental issue where they don't deliver as much value as their alternatives. With magazines, that issue doesn't exist as long as they're targeted to an attractive niche market."

Bloomberg chief content officer Norman Pearlstine explained what BusinessWeek offers. "Think of BusinessWeek as part of the whole Bloomberg ecosystem," he said. "It starts with a terminal where people pay $20,000 per year which offers access to news and data. BusinessWeek offers access to the executive suite."

[GRAPHIC OMITTED]

Pearlstine also expressed his doubts about the viability of pay walls. "In our experience, you can charge a lot of money for specialized information for an audience with a need for it," he added. "But for general interest, the value isn't there."

Making Online Advertising Work

While nearly all the conference participants seem to agree that online display advertising doesn't hold much promise, some participants said advertising could work if it's part of a more in-depth package. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • A full archive of books and articles related to this one
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Where We Go from Here: Paid vs. Free, Advertising vs. Marketing, Content and Commerce: Industry Leaders Debate Future Revenue Models at DeSilva & Phillips Dealmakers Summit
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.