Assembly Rebranding Cost Pounds 100k; 'Frivolous' Spending Included 'Hardly Noticeable' Changes
Byline: Simon Gaskell
THE spending of more than pounds 100,000 on National Assembly branding changes during the recession was yesterday criticised as "frivolous" by a leading Tory AM.
Shadow Local Government Minister Darren Millar, revealed figures showing that between 2008 and 2010 tens of thousands of pounds of public money were spent on changes he described as "hardly noticeable".
Included within the branding was a new Assembly logo whose main difference seemed to consist of its availability in five colours: River (blue), Forest (green), Slate (black), Earth (brown) and Heather (dark red).
The changes were ordered by the Assembly Commission - the Assembly's corporate body - and figures show that in 2008-09 it ordered nearly pounds 80,000 of spending on branding and "publication requirements".
That included the best part of pounds 30,000 paid to a professional design agency for the creation and development of a new brand to be used across the Assembly.
The spending continued in 2009-10, with pounds 22,000 expenditure from the budget on new materials and resources to "reflect the brand change".
Mr Millar,AMfor ClwydWest, tabled a question about the Assembly Commission's expenditure after he received new letterheads and business cards in his stationary stocks.
He said he was surprised by the figures he received, and described the spending as "frivolous".
Mr Millar said: "I put the question in and I was astonished we had been wasting thousands of pounds on totally unnecessary branding.
"The Assembly Commission's spending is out of control. It must be held accountable for the vast amounts of taxpayers' money it is wasting."
Mr Millar added there was hardly any noticeable difference between the Assembly's old logo and new one. …