Bounty Fresh Wins Prestigious Asian Livestock Award in KL

Manila Bulletin, May 16, 2010 | Go to article overview

Bounty Fresh Wins Prestigious Asian Livestock Award in KL


Since winning the award for best livestock producer in Asia during the Asian Livestock Industry Awards in Kuala Lumpur, Malaysia, local company Bounty Fresh remains committed to be not only the best in Asia but perhaps the whole world, and is taking it one step at a time.

During the awards held October of last year which gathered the best and the biggest livestock, egg, meat and feed producers in Asia, Bounty Fresh brought honor to the country by becoming the first Philippine livestock producer ever to win the prestigious award. In the process, the Philippines bested other countries like India, Indonesia, Thailand and Malaysia who also vied for the award and who have made a name as among the best poultry and livestock producers in the region.

"The award given to Bounty Fresh and the Philippines showed that we are now a force to reckon with in terms of livestock production in the region. We aspired to be the best, we competed against the best, and we came out the winner to become the best of the best. We hope that other local producers follow suit; we know that it is hard to reach this stage but if we can do it, so can the other producers," comments Ronald Mascarinas, President of Bounty Agro Ventures, Inc.

The Asian Livestock Industry Award was established to propagate the advancement of programs and technologies that aim to improve and enhance the industry of livestock production in the Asian region. Attracting various companies, it has become the most prestigious awards-giving body in Asia where it judged nominees based on four categories such as Industry Leadership, Use of Technology in Operation, Health and Safety, and Marketing and Promotions.

Bounty Fresh was put up 17 years ago and established a name for itself as one of the leading broiler integrators in the country, evolving into one of the biggest and most reliable supplier of value-added chicken products, fresh-chilled chicken and table egg products to various establishments in the country.

Bounty Fresh is the only fully-integrated poultry company in the country today, with continuous investments in company-owned facilities like Grand Parent farm, Parent Stock farm, Hatcheries, Dressing Plants, Feed Mills, and Cool-cell Broiler complexes. It operates more than a dozen hatcheries nationwide, with four broiler complexes and 10 feed mills that serve the huge demand for its broilers, layers and pigs.

The company also entered into strategic partnerships with more than 800 business partners around the country for purposes of contract growing, contract breeding, toll hatching, toll feed milling and toll dressing. …

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