Success Relies on Some Key Factors

News Mail Bundaberg Qld., May 18, 2010 | Go to article overview

Success Relies on Some Key Factors


SMALL

BUSINESS

with Jason Krenske

IT is interesting and inspiring to watch people that have a passion for what they do.

You just need to watch an episode of Masterchef Australia to see people who are inspired by food and really want to change their current career and become a chef.

But is being passionate about what you do enough?

Sean Ashby, the founder of aussieBum, attributes much of his success to the fact that he was passionate and driven about what he wanted to do.

He also says he didn't get deterred by financiers in the early stages of his company telling him that the numbers did not stack up.

I found this comment interesting because it was suggesting that Sean would not have the multimillion dollar business he enjoys today if he had solely focused on the numbers.

What I found when researching Sean's success further was that it wasn't just his passion that resulted in his success. It was the fact he managed the key success factors for the industry in which his business operates well.

For aussieBum, which operates in the underwear manufacturing industry, the key success factors are:

Establishment of export markets:A Manufacturers of sleepwear, underwear and infant clothing that are able to develop export markets, particularly for niche products, are able to earn additional revenues.

Having marketing expertise:A Domestic sleepwear and underwear firms that are able to effectively market their products can capture additional market share.

Establishment of brand names:A Local firms that are able to develop strong and well-known brand names are able to create loyal customers.

Production of premium goods/services:A Local products that are manufactured to a high standard with quality inputs are able to attract premium prices in the market.

It is worth noting that key success factors are constantly evolving and vary for different industries.

For example, our budding Masterchefs should take their passion and ensure they focus on:

Access to multiskilled and flexible workforce:A Access to a high number of casual staff and quality cooks/chefs is required to control overall labour input and cost. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Success Relies on Some Key Factors
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.