A Library in Your Pocket: Building a Web Presence for Mobile Users
Farkas, Meredith, American Libraries
In Vermont, it was easy to ignore the mobile computing craze until 2009. Before that, AT&T didn't have a presence here, so we couldn't purchase iPhones in the state. That all changed last year, and now, barely a day goes by that I don't see someone checking e-mail, texting, or browsing the web on their iPhone. With the growth of the Android phone market, which uses a Google-based operating system, there are even more options for mobile computing that appeal to mainstream consumers.
Mobile devices are becoming difficult for libraries to ignore. In 2009, one-third of all Americans accessed the web through a cell phone or smartphone and 4.1 billion text messages were sent daily. The statistics are even higher in academia, with more than half of all undergraduates owning a mobile device that can access the internet and 94% sending and receiving text messages. In 2008, the Pew Internet and American Life Project estimated that by 2020, people will primarily connect to the internet through mobile devices.
Why we must mobilize
While mobile device ownership is a major trend in American society, few libraries and educational institutions have developed resources and services for mobile users. According to Educause, over 50% of schools had done nothing as of 2009 to adapt their web-based services for handheld devices. This is starting to change as schools and libraries begin creating versions of their websites for mobile users and designing services for mobile devices.
The first thing libraries that are looking to provide content and services for mobile users should do is assess their population, since each community is unique. What percentage of your patrons use mobile devices to access the web or send texts? What devices are most common? What do they use those devices for, primarily? Most web statistical software will tell you how many people access your website using mobile devices, though this may not reflect how many more would if it was optimized for mobile use.
Once you better understand your population, you can figure out what content and services to mobilize that will create the greatest impact for your users. …