Beyonce's Got the Blueprint; Rap Superstar Jay-Z Reveals Bootylicious Wife Will Help Pick the Perfect Balado Set

Daily Record (Glasgow, Scotland), July 9, 2010 | Go to article overview

Beyonce's Got the Blueprint; Rap Superstar Jay-Z Reveals Bootylicious Wife Will Help Pick the Perfect Balado Set


Byline: John Dingwall

JAY-Z has the best sounding board when it comes to making decisions - like whether the time is right to perform at his first ever Scottish festival.

The 40-year-old rap superstar and entrepreneur simply has to turn to wife Beyonce for advice on all creative matters and he insists her judgment is second to none.

Jay-Z - real name Shawn Corey Carter - will be the penultimate act on the main stage on Sunday ahead of the closing performance by Kasabian.

And he makes no bones about just who he should ask when it comes to picking the perfect set-list for the Balado crowd.

The ultra-cool rap mogul explained: "Sometimes on creative stuff, one of us will ask, 'Do you think this is cool?' She's a magnificent A&R, if she ever decides to do that, for things like pitch. So I defer to her on those sorts of questions."

Even when it comes to art in their home, it is Beyonce who has very definite ideas about what makes the grade.

Jay-Z recently purchased a photograph by Laurie Simmons showing a pistol between a woman's legs, but Beyonce soon gave him a piece of her mind.

To his cost, he discovered that the glorification of guns in art is off limits - even if weapons have become part and parcel of the rap scene.

Jay-Z said: "Beyonce sent it back and had it replaced with a similar Simmons piece, only depicting a perfume bottle instead of a gun."

The superstar is part of a stunning line-up at this weekend's T in the Park which also includes Eminem - back at the top of the charts with his Recovery album.

Jay-Z has become great friends with the Slim Shady star.

And he had revealed he will be performing with Eminem on US dates later this year - with the possibility of European dates in 2011.

"Eminem and I did a song on my album Blueprint, the first one," Jay-Z said. "Em is a notorious non-tourer, but we did a song called Renegade and it was really good.

When you make a great song together you become friends."

Jay-Z is as about as far removed as you can get from the stereotypical image of the gun-toting rapper. His dry sense of humour comes across in the interview and his dress code is relaxed.

He is one of the most successful hip-hop artists and entrepreneurs in America - worth pounds 150million - and he has sold 40million albums worldwide and received 10 Grammy awards. Jay-Z co-owns The 40/40 Club chain of all-American sports bars, is part-owner of the NBA's New Jersey Nets and is also the creator of the clothing line Rocawear.

He is the former CEO of Def Jam Recordings, one of the three founders of Roc-A-Fella Records, and the founder of the Roc Nation management, music publishing and entertainment company.

The star has enjoyed more US No.1 albums than any other act with the exception of The Beatles.

And such is his sense of humour about it that Jay-Z went ahead and got producer Dangermouse to mash up his own Black Album with the Fab Four's White Album to create the Grey Album.

However he did bow out for a while. In 2003, he retired from the music scene but his comeback made him hotter property than ever.

His pounds 100million-plus deal with Live Nation was one of the biggest music contracts of all time, giving him a rap overlord status that is unrivalled. …

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