Attack of the Clone: New Zealand Perpetrates a Classic Ad Theft, While Russia Gives Us a Parasailing Donkey

By Nudd, Tim | ADWEEK, July 26, 2010 | Go to article overview

Attack of the Clone: New Zealand Perpetrates a Classic Ad Theft, While Russia Gives Us a Parasailing Donkey


Nudd, Tim, ADWEEK


[ILLUSTRATION OMITTED]

Marketers the world over have been making terrible decisions lately. Let's start in New Zealand, where they apparently think they can create carbon copies of American ads and pass them off as originals. That's what appears to have happened at TV3, a Kiwi television network, which has rolled out a shotfor-shot ripoff of one of DEUTSCH's celebrated TV spots with Kevin Butler, the hilarious fictional PLAYSTATION exec played by Jerry Lambert. "Two words: Mon-tage," Butler says in introducing PS3 footage in his ad. "Two words: Mon-tage," says a TV3 exec in showing TV3 movie clips in his. Butler caps off his montage by rocking a triumphant guitar chord while donning a glam wig, as confetti explodes. The same exact thing happens in the TV3 ad. It's one of the most blatant thefts we've seen (TV3 may be unaware that ads can be uploaded to something called the Internet and then viewed in other parts of the world). But Butler took it in stride. In a blog post, he simply asked for a box set of Flight of the Conchords as compensation. "Sounds like a fair deal to us Mr Butler!" TV3 tweeted back. "The box set is on its way!" ... In Scotland, meanwhile, it was a brewer called BREWDOG that misbehaved egregiously--via the packaging for its latest beer, called The End of History. Each bottle of the potent concoction, which is 55 percent alcohol by volume, comes neatly yet disgustingly wrapped inside an actual dead rodent. Only 11 bottles of the blond Belgian ale were made--seven packaged in taxidermied stoats and four in " gray squirrels--and they have since sold out. …

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