A Student of the Game: Stephan Miller Is Injecting Cutting Edge Politics into College Campaigns

By D'Aprile, Shane | Politics Magazine, July 2008 | Go to article overview

A Student of the Game: Stephan Miller Is Injecting Cutting Edge Politics into College Campaigns


D'Aprile, Shane, Politics Magazine


"The main theme was change versus more of the same," Stephan Miller tells me as he points to the headline of a page in a large yellow flip chart book. The pages are filled with handwritten outlines for everything from media strategy to messaging. Standing in Miller's equivalent of a campaign war room--a messy dorm-like apartment with a futon against one wall and a small TV tuned to CNN against the other--he maps out the GOTV strategy for one of his many presidential candidates.

[ILLUSTRATION OMITTED]

Miller, a recent George Washington University grad, is just 22 years old, and he is light years away from managing an actual presidential campaign. But he is trying to carve out his own niche in the political consulting world: college elections.

Since the average campus campaign isn't that much different than the popularity contests that elect class presidents in high school, one would think there is little room for campaign tactics modeled on professional politics. But Miller says there's an actual market for it, which is why he founded Collegiate Consulting. He offers guidance to college candidates who are looking to rise through the ranks of student government.

Last fall Miller devised a sweeping online and grassroots strategy across eight college campuses in the United Kingdom. His candidate--Adam Pike--was running to head the Union of Jewish Students, which spans several campuses in the U.K. and Ireland. "Student elections are usually disorganized and amateurish," Pike says. But he thinks Miller brought a professional political feel to his race.

Miller developed a campaign website for Pike, along with a plan to create buzz on social networking sites. He also coined the theme: "The Right Strategy at the Right Time," a slogan students still repeat, according to Pike.

Miller dons a blue "Hillary for President" t-shirt as he explains the thrust of Pike's winning campaign theme: change. "It's probably the most common theme in college campaigns. You're either someone who's had proven results and a track record within the student government, or you're a 'change' candidate--someone who is saying, 'I'm a real student and these other guys are just politicians,'" says Miller, echoing the message that helped defeat his preferred candidate in this year's Democratic primary.

Miller goes on to describe the typical college candidate's game plan in minute detail, stressing the importance of online campaign tools and free media strategies. "A lot of it is just getting them to do the basics," he explains. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Student of the Game: Stephan Miller Is Injecting Cutting Edge Politics into College Campaigns
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.