Exclusive Store Brings High Fashion to Formby; Eloise: Advertising Feature

Liverpool Echo (Liverpool, England), August 12, 2010 | Go to article overview

Exclusive Store Brings High Fashion to Formby; Eloise: Advertising Feature


MERSEYSIDE'S fashion elite have been flocking to an exclusive new ladies' boutique which has opened in the heart of Formby.

Based on Church Road, Eloise, which is owned by Karen and Sam Tasker, is packed with one-of-a-kind pieces by exclusive, independent design labels from Britain, the Continent and America.

Karen said: "We cater for style-savvy women who want high-fashion items that they're not going to see anyone else wearing, so rather than stocking big name brands which are now quite widely available, we've sourced exclusive fashions from small independent labels, up-and-coming designers and cult international brands."

Sam added: "We wanted to do something different and, after researching the area and travelling to boutiques throughout the country, we found there was an opening for someone to do exclusive fashions and do it on a reasonable scale in this area."

Set over two floors, the store has two distinct areas, with the ground floor featuring gorgeous day wear, accessories and jewellery, while the first floor has a truly covetable collection of glamorous evening and occasion wear.

Beautifully finished, the chic store, which opened on June 15, boasts a dedicated waiting area with a sparkling chandelier and sumptuous sofa where shoppers can relax; stunning jewellery displays and spacious dressing rooms complete with sleek black velvet curtains.

The launch of Eloise has caused something of a buzz in Formby, where reaction to the boutique's opening has been extremely positive. "We've had an absolutely amazing response - customers have likened it to the sorts of stores you find in Barcelona and Paris, as it's got a very different feel to what's around," said Karen, who will manage Eloise with Sam.

Both Karen and Sam have always had a strong interest in fashion, and the mother-and-son team have done all of the buying for the boutique.

"We've tried to get a collection of products that are very different and generally not available anywhere else in the area or on the high street," explained Karen.

With a keen eye for trends, Karen and Sam have carefully selected a range of products from small up-and-coming English designers, Continental brands and American designers to ensure Eloise offers something a bit different, in sizes 8 to 14/16. …

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