The Association's Associations: LLAMA
Millsap, Gina, American Libraries
Membership in the Library Leadership and Management Association (LLAMA) and many ALA divisions is down this year; that's the bad news. The good news is that volunteers and staff have worked with enthusiasm and optimism this year to reinvent LLAMA, so that it is focused on what we have identified as job one, value to members.
Strategic brainstorming sessions held at LLAMA board meetings provided the ideas, structure, and member buy-in that led to a new BHAG (Big Hairy Audacious Goal). It is: LLAMA will be the go-to division for leadership education, training, discussion, and best practices.
We've learned that what our members value most are the opportunities LLAMA provides for participation, education, and networking. In response, we are directing our resources to three areas that will drive the work to be done over the next two years. They are: Membership, Continuing Education, and Communication.
We have new plans in place that will focus on building membership and developing content for continuing education. We understand that communication is key to LLAMA's future success, along with our commitment to continually provide value to members. We also realize that traditional planning as we've done it in the past will not serve us well now. …