Marketing Mole: Who Does Google Think You Are? - Margerie Barbes-Petit, Brand Director, Nina Ricci

Marketing, August 25, 2010 | Go to article overview

Marketing Mole: Who Does Google Think You Are? - Margerie Barbes-Petit, Brand Director, Nina Ricci


- The first and second results take us to articles on duty-free news websites about the launch of L'Elixir perfume.

- The third pushes to a story about Nina Ricci's 60th birthday on the French-Canadian Elle magazine's website.

- Next is a news story from a beauty industry site covering the Fragrance Foundation France awards ceremony.

- Finally there is a push to an article about perfume-bottle collectors, in which Barbes-Petit is quoted.

Verdict Barbes-Petit has a good and multilingual online presence. She regularly contributes to stories about her brand. Yet she is mostly incidental to these, as Nina Ricci is the focus.

Action She could make more of an impact as an individual by commenting more often on stories with a wider scope and contributing opinion pieces to trade publications. She should also set up a LinkedIn profile.

Nina Ricci Uses UK Singer to Launch L'Elixir

31 Jul 2010 ... Nina Ricci Brand Director Margerie Barbes Petit says: 'This is a new type of communications concept for the industry and in the first launch ...

www.bestandmost.com/?subG=0&n_id=326 - Cached

Puig empowers consumers with new Ricci scent - 18/06/09 ...

18 Jun 2009 ... 'This is a significant and important moment for the brand,' declared Nina Ricci Brand Director Margerie Barbes Petit, as she introduced the . …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • A full archive of books and articles related to this one
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Marketing Mole: Who Does Google Think You Are? - Margerie Barbes-Petit, Brand Director, Nina Ricci
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.