There's Nothing 'Greener' Than Raising Trees Sustainably
Byline: GUEST VIEWPOINT By Bob Kintigh
We are all bombarded by Internet marketers who pitch the environmental benefits of their products. After all, how can anyone be opposed to something that appears to have an environmental upside?
Recently, I received an e-mail solicitation from a communications firm about an upcoming "Greening the Office Webinar," which apparently is designed to demonstrate the transition from paper to digital systems. Perhaps you've seen these in your inbox, too. Bright green colors announce the proposition: "Save money and reduce carbon in the office." "Transition from paper to digital document workflows."
To me, all that pretty green color is, simply put, a come-on for an ordinary product line.
I call it plain old-fashioned greenwashing: "Saving money and the environment" is the promise if you just buy our stuff.
These Web merchants would have us believe the myth that by going digital we can "save a tree." To believe that is to put down thousands of hard- working Americans who make their living planting and growing millions of trees to produce thousands of beneficial products, including lumber, furniture and paper.
What could be more ecologically friendly than the production of oxygen by young trees? How can anyone consider the conversion of wood waste to paper products undesirable?
Sending an e-mail, instead of a hard copy, means that the document often gets printed on my paper with my ink by my printer rather than yours. Lots of us prefer sitting comfortably under a good reading lamp to straining our eyes while reading a computer monitor.
Most tree-planting occurs on land that is marginal or unsuitable for growing other crops and generally is not fertilized or irrigated. …