Our Shady Secret. We All Want to Be Blonde; Forget Our Roots, Red Is Not Mane Attraction Now
Byline: Sandra Mallon
IT'S long been said that blondes have more fun but now there is evidence to prove it.
Yet while many resort to dye and highlights to get the perfect shade, the more 'genuine' looking fair hair the better.
Natural blonde was voted the preferred colour among 800 Irish people who took part in a survey conducted by Garnier Nutrisse.
Last year, voters stood true to their roots by choosing intense red as Shade Of The Nation.
Garnier spokesman and former Xpose presenter Lorraine Keane said that the change represented the country's need to lighten up with a simple 'nice colour'.
Highlights have already been lauded for improving mood.
Behaviour expert Judi James said: 'Blonde hair has a strong interpersonal and intra-personal influence. It changes the way other people see you, but it also changes the way you see yourself.
'While brunette is the ultimate in serious, smart and influential selfperceptions, blonde tends to be more about fun and spontaneity. It's the ultimate mood-lifter and great for managing stress as it can help you see the world through less anxious, analytical eyes.'
For the latest research, Garnier also asked study participants who and what influenced choice of hair colour, as well as favourite celebrity shades and the reasons why. …