Out There Media and Globe Roll out Mobile Advertising in the Philippines

Manila Bulletin, October 20, 2010 | Go to article overview

Out There Media and Globe Roll out Mobile Advertising in the Philippines


Out There Media, a global leader in mobile advertising, and Globe Telecom, a leading full-service telecommunications company in the Philippines, jointly announce the official roll-out of a comprehensive Mobile Advertising offering to the Filipino market.

Aptly titled "my Rewards, my Globe PLUS" the Mobile Advertising service is the latest enhancement to the Globe loyalty program, presenting an innovative points-earning option for its 24.6 million postpaid and prepaid subscribers.

Kerstin Trikalitis, CEO of Out There Media, commented, "We are very excited to announce the launch of our Mobile Advertising activities in the Philippines, especially as it is done in partnership with a leading operator such as Globe and it is already attracting a very positive response from the market. We are looking forward to a successful collaboration with Globe, and we are confident that our partnership will revolutionize the advertising sector in the Philippines".

The current Globe loyalty program "my Rewards, my Globe" is the foundation of this new M-Ads service, providing Globe users with more reasons to keep using the brand. Subscribers are given a wide array of rewards items that they can avail of using the points they earn with every reload.

Hot-ticket-items include free text messages and call minutes, branded mp3 players, LCD TVs, DVD players and even trips to local and foreign destinations. The "my Rewards, my Globe" program also offers discounts and freebies that are available from a host of shops, restaurants, clubs and hotels around the Philippines.

Ernest Cu, President and CEO of Globe, expressed his enthusiasm in providing another value-added service to local consumers. "Globe brings another first for mobile users in the country. We see Mobile Advertising will create a new segment in the local advertising industry. …

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Out There Media and Globe Roll out Mobile Advertising in the Philippines
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