HBCUsOnline.com Conveying the Black College Experience to Distance Learning: Radio Personality's Venture 'Expanding the Voice' of the Institutions by Targeting Growing Contingent of Nontraditional Students

By Walker, Marlon | Diverse Issues in Higher Education, October 14, 2010 | Go to article overview

HBCUsOnline.com Conveying the Black College Experience to Distance Learning: Radio Personality's Venture 'Expanding the Voice' of the Institutions by Targeting Growing Contingent of Nontraditional Students


Walker, Marlon, Diverse Issues in Higher Education


There are 6.3 million African-Americans over 25 with some college or an associate degree, and 700,000 set out each year to complete their undergraduate degree. That's what the executives at Tom Joyner Online Education LLC call a significant "degree completion" audience.

[ILLUSTRATION OMITTED]

It's a market, executives say, HBCUs should dominate but have ceded to predominantly online institutions like the University of Phoenix, which has the largest Black student enrollment of any U.S. institution and is the number one producer of bachelor's degrees awarded to African-Americans.

Launched by radio personality and longtime HBCU booster Tom Joyner, HBCUsOnline is one of two new enterprises--the other an online university being developed by a former Radio One executive for for-profit Latimer Education--seeking to tap into the lucrative online adult higher education market. In addition, Dr. Benjamin Chavis, president of Education Online Services Corporation, has partnered with NAFEO to build online degree programs at member schools.

The mission of Joyner's for-profit educational services company is to help HBCU partners increase their market share, enrollment and revenue through marketing to Joyner's morning show audience--8 million listeners--and to provide other technical assistance to help them offer degree programs online.

Hampton and Texas Southern universities are the first to sign on with HBCUsOnline, which will launch in January. Hampton already has an extensive online program.

Neil Foote, spokesman for HBCUsOnline.com, says Joyner watched as African-Americans turned to the online-education model to fit in with their busy schedules but became unhappy with the results.

"That got Tom thinking: 'Why should Blacks go to these 'new schools' when Black colleges have been around here for decades educating many of the nation's Black doctors, lawyers, engineers and teachers?'" Foote says.

Joyner's and the other programs couldn't come at a more opportune time, as experts suggest situational variables are pushing more Blacks online as they pursue postsecondary education.

"For-profit institutions provide students with flexible class schedules in order to help them complete their education quickly and without much interruption to competing commitments," says Dr. Michelle Asha Cooper, president of the Washington-based Institute for Higher Education Policy. "These seem to be factors important to many Black students, especially those who are first-generation students and who come from low-income backgrounds. Unfortunately, most traditional two- and four-year institutions are limited in offering students the same choices."

A number of students who enroll in college right after high school end up finishing many years later, leaving for some reason or another, then re-enrolling a few years later.

A 2002 report by the National Center for Education Statistics found that 73 percent of all undergraduates were nontraditional students, defined as those not attending college right out of high school or working while attending. Among those, 81 percent were Black.

How It will work

HBCUsOnline primarily connects prospective adult students with HBCUs offering online classes, although Joyner's company promises to not only bring students in through extensive marketing efforts but to see them through to graduation.

Greg Campbell, CEO of Tom Joyner Online Education, gave a detailed overview of HBCUsOnline at a seminar for HBCUs seeking to go online hosted by Excelsior College this past summer. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

HBCUsOnline.com Conveying the Black College Experience to Distance Learning: Radio Personality's Venture 'Expanding the Voice' of the Institutions by Targeting Growing Contingent of Nontraditional Students
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.