Performance Fashion Local Residents Design Their Own Line of Tennis, Golf Wear for Women

By Daday, Eileen O. | Daily Herald (Arlington Heights, IL), November 12, 2010 | Go to article overview

Performance Fashion Local Residents Design Their Own Line of Tennis, Golf Wear for Women


Daday, Eileen O., Daily Herald (Arlington Heights, IL)


Byline: Eileen O. Daday Daily Herald Correspondent

A trio of Barrington-area tennis players combined their business acumen and love of the sport to create their own apparel line, with one key ingredient: shapewear.

Specifically, their outfits all feature an inner layer of compression

from the bodice through the shorts underneath the skirts

with firming layers that work to keep the muscles warm, leading to better performance and recovery.

While their full line officially won't be ready to purchase until February, the business partners are giving area women a sneak preview Saturday, Nov. 13, at the Barrington Junior Women's Fall Fashion Show.

The luncheon typically draws hundreds of women to the Stonegate Conference & Banquet Centre in Hoffman Estates. During the professionally choreographed runway show produced by Zzazz Productions, three of their outfits will be featured.

"Women want to look good," says Kelly Daugherty of Inverness, one of three managing partners. "When they look good, they feel good, and that leads to better play."

For the last 18 months, Daugherty has worked with her friends from the travel team at the South Barrington Club on the venture, including Jayne Drew of South Barrington and Allysa Pazdan of Barrington.

Each brings a business background to the table, including marketing, advertising, management consulting and money management. Only one, Daugherty, had any experience with retail, having served as an assistant buyer for the May Company stores.

Nonetheless, they head into their business confidently, knowing they are filling a void in the marketplace.

"Shapewear right now in women's clothing is huge," Daugherty says. "Brands like Spanx are everywhere, but it's really only been the last five years or so."

Taking a cue from their on-court tennis skills, where they might smash an overhead return, they are calling their new line Smashing, and describe it as a product line featuring "fashion that performs. …

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