All-Filipino Virtual Shopping Portal Launched

Manila Bulletin, November 28, 2010 | Go to article overview

All-Filipino Virtual Shopping Portal Launched


With Christmas fast approaching, shopping for gifts is on top of everyone's list. To get the perfect gift that fits the budget, one has to go through horrendous traffic, contend with the crowds at the malls, and endure the long checkout lines. Luckily, Air 21 Global Inc., found it the best time to launch "Shopinas", the Philippines' first e-commerce website that combines beautifully designed online stores, a secure payment system and courier delivery by Air21 and FedEx in a user-friendly interface.Shoppers can now purchase their presents online at Shopinas anytime, anywhere as long as there is Internet connection. One can easily compare prices to get the best deals. Because Shopinas is an e-commerce platform geared for small to medium businesses, you will find unique items sold by Filipino entrepreneurs. No need for bank deposits and meet-ups since one can pay via credit card, Bancnet ATM card or Paypal, and purchases will be delivered right to your doorstep.An Integrated, End-to-End e-commerce PlatformShopinas is the brainchild of Air 21 Global's President and CEO, Sheila Lina. "There are 24 million Filipinos on the Internet, who use it mainly for search, e-mail and Facebook. But only a very small percentage is currently buying and selling online. That huge potential market for online shopping was what prompted us to conceptualize an integrated, end-to-end e-commerce platform that is now Shopinas. Our target merchants are individual entrepreneurs and SMEs that want Wto set up a professional online store in the easiest and most affordable way possible. We strive to make e-commerce safe, reliable and accessible for merchants and shoppers alike," she says.The 28-year-old entrepreneur is a self-confessed online shopaholic. Having studied in New York University's Stern School of Business, she lived and worked in the U.S. for eight years. "I love shopping on Amazon and Zappos, and countless other online stores. I relish the thrill and convenience of the entire process and I wanted to bring that kind of happy experience to the Philippines."Lina returned to the country and joined her family business, the Lina Group, which owns Airfreight 2100 Inc., one of the top logistics providers in the country. She explains, "We want to expand the Air21 brand beyond Philippine shores through Air21 Global. Our strategy is to leverage technology and the Internet to achieve this goal. After all, once you're online, you have an immediate global presence. Furthermore, we want to empower Filipino entrepreneurs to go global as well through Shopinas."Safeguarding Online ShoppersWhile the Internet has made it easy to sell and shop online, it has also enabled a new breed of fraudsters and hackers. How does Shopinas protect its merchants and shoppers from fraud? …

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All-Filipino Virtual Shopping Portal Launched
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