FOXification of Keith Olbermann; Hiring Lefty Would Be a Master Stroke for Cable Righties

The Washington Times (Washington, DC), February 7, 2011 | Go to article overview

FOXification of Keith Olbermann; Hiring Lefty Would Be a Master Stroke for Cable Righties


Byline: Michael Taube , SPECIAL TO THE WASHINGTON TIMES

With Keith Olbermann a free agent, having parted ways with MSNBC last month, the right place for him to land is at Fox News.

Of course, Olbermann's views are despicable. His understanding of politics and economics could fit easily into a thimble, with room to spare for his sense of good taste. But from a business perspective, adding this controversial left-wing pundit to Fox would increase the network's power exponentially.

For one thing, Olbermann would be a lightning rod for controversy. During his seven-year stint at MSNBC, he had the amazing ability to turn off people of all political stripes almost at will. There's no reason to believe he would perform any differently at a new network.

Olbermann obviously would turn off most regular Fox viewers, and some people would refuse to watch him on principle. Fair enough. Yet at the same time, he would generate enormous media buzz and capture new, irregular Fox viewers in his time slot - including loyal fans of his old program, Countdown With Keith Olbermann. This would enable Fox to increase its already significant market share as well as guide its viewer demographic profile into unchartered waters.

In the battle for ratings and influence, controversy is a good thing. Rising ratings lead to more advertising revenue and annual profits. They help enhance exposure, meaning more media coverage and viewership. In the case of Glenn Beck, they helped make him a household name, which means big bucks for everyone involved. Some of those bucks could be used to expand Fox News' brand of reporting.

Would the pundit's political ideology prevent Fox from hiring him? It's highly unlikely, as the right-leaning network already has liberal hosts, political analysts and contributors. The current list includes Alan Colmes, Juan Williams, Greta Van Susteren, Bob Beckel, Kirsten Powers, Pat Caddell and Douglas Schoen. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

FOXification of Keith Olbermann; Hiring Lefty Would Be a Master Stroke for Cable Righties
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.