A Profile of Today's Youth

Manila Bulletin, February 17, 2011 | Go to article overview

A Profile of Today's Youth


A FEW years ago, I come across a study made by advertising agency McCann Ericson. In that study were highlights that still hold true until this time. It is my hope that fellow parents will welcome them, as I did, as eye-openers.* HIGHLIGHT NO. 1: THE NEW SOCIAL ENVIRONMENTMalls are everywhere in the country; they are no longer confined to Metro Manila. Options are now available when one wishes to make a phone: landline or cellular phone? Computer games, the Internet, and various forms of mass media have a profound impact on the lifestyles and psyche of today's youth. Young people in Internet cafes chat with virtual strangers over the Net, or play computer games with people they know next to nothing about, send and receive e-mails across thousands of miles in a matter of minutes.* HIGHLIGHT NO. 2: NEW ATTITUDES TOWARD SCHOOLThe youth generally enjoy going to school. But what they really like most in school are not so much the teacher's lectures but taking part in activities like sports, group projects and the like, all of which involve positive interaction with their friends and classmates.Students are not studying as much as they used to following the emergence of more appealing enticements like the malls, the fast food outlets, text messages, Internet cafes, and cable TV.These circumstances may well indicate that the youth no longer respond well to traditional methods of learning. This possibility raises the need for new teaching approaches that do not run counter to their more multi - faceted lifestyles and interactive environment.* HIGHLIGHT NO. 3: SHIFTING VIEWS ON PARENTING STYLESThe youth usually get to spend more time with their mothers at home. Inevitably, moms go to greater lengths to interact and communicate with their children.Many of the youth see their fathers as the absolute authority in the home, but do not necessarily enjoy a strong relationship with him beyond a pseudo-functional one (i.e., Father is the breadwinner). Fathers may either not be living with the family at home (being employed abroad, for example) or may simply not be as accessible as the mom.Over the years, however, because of the shifting views of the youth, parents have begun to recognize the need to re-think their parenting styles, or at least spend more time with their children. They now want their children to perceive them more as friends rather than just mere authority figures.* HIGHLIGHT NO. 4: SOME HAVE MORE MONEY THAN OTHERSDespite the rapid changes in the physical and social environment, money remains important to the young. …

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