SMART Subscribers Enjoy Free Movie Tickets and Treats Via BCODE Technology

Manila Bulletin, April 18, 2011 | Go to article overview

SMART Subscribers Enjoy Free Movie Tickets and Treats Via BCODE Technology


MANILA, Philippines -- Subscribers of leading wireless services provider Smart Communications, Inc. (Smart) have more reasons to hit their favorite movie haunts. Smart Rewards, the country's first mobile phone rewards program, now offers free movie tickets and treats to loyal Smart Gold, Smart Buddy, and Smart Bro users.

Reinforcing its commitment to innovation, the telco leader has partnered with SM Cinemas to allow Smart Rewards users to redeem their free tickets to blockbuster treats in a quick, easy, and high-tech manner, through the cutting-edge BCODE technology.

To celebrate and launch the innovation, a special screening of Justin Bieber's chartbusting movie, Never Say Never in 3D, was held at The Podium in Ortigas. As movie-goers and Smart subscribers flocked to the cinema to avail of free tickets and treats like popcorn and drinks courtesy of Smart Rewards, they also became among the first to try out redeeming their rewards through the new BCODE technology.

Smart Rewards subscribers also took home premium items from the launch, including VIP tickets for two to Justin Bieber's concert in Manila this May 10, 2011. …

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SMART Subscribers Enjoy Free Movie Tickets and Treats Via BCODE Technology
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