Integrating Social Media with Traditional Methods

Sunshine Coast Daily (Maroochydore, Australia), April 26, 2011 | Go to article overview

Integrating Social Media with Traditional Methods


THE oldest form of social media was patented in the 1870s by Alexander Graham Bell. Yes, that's right, the telephone. Person-to-person, speedy, and affordable, the phone is a key building block in how we do business.

Now we can add internet and social media, in particular, to the mix. This presents new challenges for those in business.

To survive in today's fast-paced world, it would be very difficult for any business unless it adopts the latest innovations in communication technology. But that does not mean leaving traditional communication channels behind.

Social media and traditional media integration is a powerful outcome-driven approach to establishing your business as the leader in your field.

The key is developing a multi-dimensional media strategy that encompasses the traditional broadcast and print media as well as digital media, such as Facebook, Twitter and YouTube.

Unfortunately we are seeing businesses jump on the social media bandwagon with no planning or understanding of objectives. Chopping and changing your identity, your messages, or the tone of your message can break the connection between you and the consumer, resulting in a loss of credibility Co and sales. …

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