Fuel-On Efficiency; the Diesel-Powered Mazda3 Impressively Bucks the Trend of Manufacturers Using Hybrid Technology to Improve Performance Figures, Reports JOHN CONNOR

Daily Record (Glasgow, Scotland), June 17, 2011 | Go to article overview

Fuel-On Efficiency; the Diesel-Powered Mazda3 Impressively Bucks the Trend of Manufacturers Using Hybrid Technology to Improve Performance Figures, Reports JOHN CONNOR


Byline: JOHN CONNOR

THE automotive industry appears to be rushing "lemming like" down the hybrid road, as manufacturers compete for the environmental crown.

But Mazda are made of sterner stuff and refuse to be drawn into this mad dash.

Instead, they have briefed their design engineers to pursue their exclusive SKYACTIV technology.

Mazda promise to produce a "green" range of models within the next two years that will boast lower CO2 emissions and even better fuel returns, without the need for alternative split/ drive systems.

A spokesman said: "Our sixth generation range of 'fun to drive' vehicles will be exciting, lighter, stronger and more efficient in all build stages than anything on sale today.

"The new petrol engines we have designed for our SKYACTIV programme will, for example, be more environmentally friendly than any of today's current diesel units.

"And the new diesels we have on offer under this umbrella will be improved

by 30 per cent, making them world leaders in performance."

This approach is refreshing. It shows that with careful attention to detail and by building new models from the tyres upwards (as do Formula One teams), great steps in proficiency can be achieved without the need to pursue the hybrid option.

But before this bold step is taken, Mazda can point to a current range that is already a genuine contender for the top 10 efficiency title.

Take the latest mediumsized, five-door, Mazda3 hatchback, for example.

There are two diesel and three petrol versions in the line-up, with all of them enjoying a dynamic body style which is easy on the eye and hints at a sporty pedigree. …

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