Information Diet Isaiah Mustafa: The Old Spice Guy Reveals His Favorite Morning Reading (Psychology Today!) and Why He Downloads Cosmopolitan

ADWEEK, June 27, 2011 | Go to article overview

Information Diet Isaiah Mustafa: The Old Spice Guy Reveals His Favorite Morning Reading (Psychology Today!) and Why He Downloads Cosmopolitan


What's the first information you consume in the morning?

CNN is my home page on my computer, so that's probably the first thing I take a look at.

What do you read or watch or listen to at the breakfast table?

I usually read Psychology Today because I get everything else on my iPad. It's the only hardcopy magazine that I subscribe to--and I don't want to spilt anything on my iPad, It has some of the most fascinating articles on the human mind and relationships in general. After breakfast, on my iPad I read Men's Health, Vanity Fair, Huffington Post, Popular Photography, and Cosmopolitan. I like to know what the females are up to.

What occupies your mind in the car, on the subway, train, or bus?

When I'm working on something, it's usually the character I'm playing. I also listen to Howard Stern if the radio is on, or I have a playlist on my iPod,

Are you a TV junkie, or on an airtime-restricted diet?

I'm probably in between, I don't find it necessary to put myself on restriction because I don't watch that much TV, but I do have certain shows that I like to tune into. I'll watch a series of shows in a sitting--I may spend three hours catching up on Mad Men or Game of Thrones. Or if I'm with my daughter, we watch iCarly. It's a kids' show, but I love it, Seriously, I DVR it--it's great.

If you're a couch potato, what do you watch, and how: TV, laptop or tablet?

I usually watch on the TV, but Game of Thrones--and most HBO series--I can watch on my iPad. …

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