The Need to Fulfil Social Networks; Maybe It's Time to Delegate Important Role

The Observer (Gladstone, Australia), August 2, 2011 | Go to article overview

The Need to Fulfil Social Networks; Maybe It's Time to Delegate Important Role


MANY businesses love the idea of social networking tools like Twitter, Facebook or LinkedIn and know that engaging in personal dialogue with customers and prospects can be highly rewarding. But they simply don't have time to invest in updating status, tweeting and broadcasting the company's latest news to a bevy of online networks.

In the recent past, if you'd suggested getting someone else to do your social networking, you would have been shot down by a hoard of purists who would have vehemently argued that outsourcing social media completely goes against the spirit of what the medium is about.

However, in recent months, there has been a shift in opinion among social networking gurus, with a new stance gaining ground that perhaps social media doesn't HAVE to follow accepted norms.

Why? Well, for two very good reasons:

1. Time! Co So many companies lack the time or in-house resources to dedicate to building online social followings of value and engaging in a dialogue that's mutually beneficial. What's more, for new entrants to the social media revolution, it takes time to actually become au fait with the nuances of the various sites and how to leverage them for maximum benefit.

2. Outsourcing options Co Now there are a number of entrepreneurs and companies specialising in the management of all aspects of social media. It's now easy to have someone else keep tabs on all parts of your social online presence and manage an effective social media program that actually delivers real results for you. …

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The Need to Fulfil Social Networks; Maybe It's Time to Delegate Important Role
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