Camper


The Spanish footwear brand has grown by offering consistently authentic, yet quirky, designs.

A luxury shoe retailer established by Lorenzo Fluxa in Majorca in 1975, Camper prides itself on its originality and functional design. Having enjoyed success in Spain since opening its first shop in Barcelona in 1981, Camper has become known internationally only in recent years.

The name 'Camper' comes from the Catalan word for 'Countryman', which reflects the original ethos of the brand: to create well-made, country-style shoes for city-dwelling consumers.

Having inherited his grandfather's shoe business, established in 1877, Fluxa found that his friends from mainland Spain admired his peasant style slip-on shoes, and noticed a gap in the market. Bored by the style of his family's company, Fluxa opted to create more contemporary shoes he believed would appeal to a wider audience.

Avoiding trends, Camper has been labelled a 'cultural' rather than 'fashion' brand, a title Fluxa relishes. 'We don't like the fashion world at all. We are trying not to take ourselves too seriously,' he said.

The Camper design is focused on local character and a strong sense of place and individuality, rather than an attempt to keep up with current fashions. Certain styles have become symbolic of the brand's design aesthetic, such as its 'Twins' (above right), where the left and right shoes have different but complementary designs.

The brand began to look beyond Spain only in the early 90s, partly as a result of the Olympic Games being held in Barcelona. Taking advantage of the international attention, Camper marketed itself as an authentic Spanish brand, placing an emphasis on the influence of place and rural identity in the design of the shoes.

Today there are about 80 Camper shops throughout Europe, Australia, Asia and the US. It has enjoyed unprecedented success, in part due to its one-of-a-kind image, but also its lower prices compared with other luxury brands.

Fluxa has been joined by his sons Lorenzo Jr and Miguel in running the company, which has been in the family for four generations and was rewarded with a Spanish National Design Award in 1998, cementing its reputation as both an innovative footwear designer and forward-thinking business.

BRAND LESSON BY SILAS AMOS, CREATIVE DIRECTOR, JKR

Restaurant El Bulli has closed its doors, but that other idiosyncratic Spanish brand, Camper, shows no signs of weariness. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Camper
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.