The Evolution of Cool

Newsweek, September 5, 2011 | Go to article overview

The Evolution of Cool


April 1, 1976

College dropouts Steve Jobs and Steve Wozniak found Apple Computer on April Fool's Day. Within three months they show a rudimentary personal computer to fellow enthusiasts in Palo Alto, Calif., and start selling it at a local computer store for $666.66.

April 1977

The company rolls out the Apple II on its first anniversary, using money earned from the Apple I to create a far more elaborate and cosmetically polished machine. With a plastic case, it looks more like a conventional PC.

Jan. 1, 1983

Apple introduces the Lisa, a revolutionary computer that flops spectacularly. The machine nevertheless sports many features that later become standard.

Jan. 24, 1984

Apple launches the Macintosh with a 1984-inspired Super Bowl commercial ridiculing IBM.

May 31, 1985

Jobs clashes bitterly with Apple CEO John Sculley over company strategy amid flagging sales for the Apple II and Macintosh. Jobs is driven out of the company and goes on to found NeXT Software, a new computer company, and buy Lucasfilm's Graphics Group.

Dec. 10, 1996

Apple buys NeXT and brings Jobs back to the company. Seven months later he helps lead a boardroom coup that soon reinstalls him as CEO. Exiled CEO Gil Amelio writes an angry memoir blasting him.

Oct. 23, 2001

Apple takes on the music business with the iPod, a player that costs $399. …

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