Sales Soar by Almost Half at Family Firm Aston Manor

The Birmingham Post (England), October 13, 2011 | Go to article overview

Sales Soar by Almost Half at Family Firm Aston Manor


Cider-maker Aston Manor Brewery saw sales increase by almost half last year - and said demand has remained strong despite the spending slowdown.

The family firm, in which former Aston Villa chairman Doug Ellis owns a controlling stake, saw revenue rise by 48 per cent last year, to pounds 79.3 million.

The company, which increased its workforce by more than 40 across the year, posted an after-tax profit of pounds 2.87 million, down slightly on the pounds 3.04 million announced last year, after paying a dividend of pounds 5 million, documents filed on Companies House show.

The directors' report states: "2010 was another outstanding year for Aston Manor Brewery, despite the difficult environment.

We have once again delivered double-digit growth in both revenue and profitability."

The growth came on the back of a more than 50 per cent rise in demand in the UK - which is by far the company's dominant market.

A total of pounds 75.6 million of sales were in the UK, while sales to continental Europe rose from pounds 2.9 million in 2009 to pounds 3.5 million, and pounds 154,303 came from the rest of the world.

Doug Ellis The report continues: "Raw material cost inflation is a key challenge facing the cider industry during 2011, and whilst we are not immune to these pressures, we continue to exert tight control over these costs.

"Nonetheless, we are experiencing yet further revenue growth in the first half of 2011, and as such the directors continue to be optimistic for the business results in 2011 and beyond. …

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