Twitter Dee

By Kaser, Dick | Information Today, October 2011 | Go to article overview

Twitter Dee


Kaser, Dick, Information Today


While FEMA (Federal Emergency Management Agency) tweeted its instructions for "What to Do During an Earthquake" (after the Earth had quit shaking) and the New York City Police Department reminded residents not to dial 911 unless it was a true emergency, one man stole the entire Earth-trembling show on the East Coast in August with a single irreverent photo and one well-worded tweet.

[ILLUSTRATION OMITTED]

Following a rare 5.8 magnitude earthquake with its epicenter in rural Virginia, John McKinley used his free website at Posterous (http://posterous.com) to garner 5 nanoseconds (that's 5 minutes in internet time) of fame for this pre-Posterous image he posted of the "devastation in D.C."

[ILLUSTRATION OMITTED]

Tweeted within an hour of the event, the photo had more than 1.5 million hits by the end of the first day. When the dust settled at the end of the month, it had been viewed more than 2.5 million times and Liked by 426,000 people on Facebook. Not all the hundreds who commented actually approved of the tone, but then again, none of their comments went viral.

With a ghastly forecast soon after the earthquake and days in advance of Hurricane Irene's East Coast landing, NOAA (National Oceanic and Atmospheric Administration) and the National Hurricane Center were already predicting a direct hit on Manhattan. …

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