Experiental Essays: Introduction

Marketing, October 19, 2011 | Go to article overview

Experiental Essays: Introduction


Welcome to Experiential Essays, sponsored by International Confex. For the first time, Marketing and Event magazines are joining forces to produce the ultimate in thought-leadership from the burgeoning experiential industry.

A new home, revamped brand and fresh ideas all represent a new era for International Confex, which is in its 29th year. We are thrilled to announce the launch of International Outdoor Event Expo (IOEX) - a standalone event recognising the scale and scope of the outdoor event industry. IOEX will attract thousands of event organisers from the growing communities of sports, music, festival and outdoor entertainment, while also meeting the needs of the growing live and experiential marketing agencies, along with organisers of the traditional county events.

Over the past few months we have spent a lot of time with our visitors, exhibitors and thought-leaders to plan a programme and experience that will continue to cement our coveted position as the industry's best-loved and most innovative show.

One of the novel ways in which we have upped the ante on the show floor has been in the creation of features that aesthetically add to the buzz of the whole Confex experience. …

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