A Chance to Land the Best Job in South Africa Castle Milk Stout Is Looking for a Chief Recreation Officer

Cape Times (South Africa), October 31, 2011 | Go to article overview

A Chance to Land the Best Job in South Africa Castle Milk Stout Is Looking for a Chief Recreation Officer


While we slave away at our day jobs we all have these dreams about a job that would pay us to sit back and relax.

Well, dream no more: Castle Milk Stout has created a job that is undoubtedly the best job in South Africa.

The team is looking for someone who will be the brand's Chief Relaxation Officer (CRO) for its national promotion - a position that requires interested candidates to be techno and new media savvy, articulate, sociable and adventurous.

According to CareerCast, an online American career portal, in 2011 landing the year's best job requires one to possess strong computer and new media knowledge.

They continue to explain that each year the American Jobs Rated Report "seeks to find professions that provide the best overall experience for workers, not just jobs that excel in one particular area".

Michael Hawley, a research and design expert, carries on this view and extends it to brand engagement by stating that consumers engage better with the brand if they are offered a full, all-encompassing experience.

What Castle Milk Stout has achieved with creating the CRO position is to merge the findings of CareerCast and Michael Hawley's article (Research Methods for Understanding Consumer Decisions in a Social World) by creating an opportunity for its consumers to connect with the brand, not only from a consumer point of view, but also by giving them a chance to have the best job in South Africa. …

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A Chance to Land the Best Job in South Africa Castle Milk Stout Is Looking for a Chief Recreation Officer
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