Education & Professional Development Programmes: It's All about Team Work; Hayley Barnett Looks at How Business and Academia Can Work Together More Effectively. Both Academics and Business Leaders Say Maintaining an Equal Partnership Is the Key to New Zealand's Long-Term Success

New Zealand Management, November 2011 | Go to article overview

Education & Professional Development Programmes: It's All about Team Work; Hayley Barnett Looks at How Business and Academia Can Work Together More Effectively. Both Academics and Business Leaders Say Maintaining an Equal Partnership Is the Key to New Zealand's Long-Term Success


Byline: Hayley Barnett

Building a strong relationship between business and academia isn't an easy task, with both academics and business leaders saying they need to find better ways of bridging the gap.

The need for post-graduate business courses to stay up-to-date and relevant with real world requirements is a constant challenge, but academics say it swings both ways. They believe businesses need to focus on applying research-based information to their practices if we are to see any real progress.

University of Auckland business school professor Brad Jackson, who is the Fletcher Building Education Trust Chair in Leadership, says the two can learn from each other, but business leaders need to recognise that universities play a vital role in everyday business.

"The business people I've interacted with have this image of what a university is about and are sometimes reluctant to engage with us because they assume it is irrelevant, that it's detached and archaic. What I always try to say is give us a chance. At least give us an audience, and tell us what your issues are."

Jackson says a key factor in bridging the gap is developing a stronger dialogue which needs to happen on a regular basis.

"It should be a cyclical process," says Jackson. "It's not a question of us coming down from the mountain with our research and saying this is the way you should do it -- you'd get laughed out of town. What we can bring to the table is that we are plugged into a whole range of discussions about business issues around the world that managers might not be as privy to. We have a sense of the issues that are emerging and possible solutions and we can relate that to the New Zealand context."

He says the majority of business leaders who meet and share their knowledge with students often walk away feeling like they've learned something themselves.

"It's not necessarily about giving us money, it's about time," he says. "Students are their future employees. We look for a dialogue where we can talk about issues that we're facing and also talk about the world they're in and what we can do to help and assist. But also we're there to challenge as well. We're the critics of society so I think it's important to be able to say look, what you're doing could be done better and vice versa -- they need to tell us that too. It does need to be seen as an equal partnership."

Canterbury University MBA director Peter Cammock agrees, saying more businesses need to involve themselves with education providers.

"It's about collaboration and bringing together the inspiration of cutting-edge research with the pragmatism of real world management," says Cammock.

"That means greater dialogue between people who teach in universities and practising managers. A lot of that can happen in a classroom setting where business people come into a classroom and the academic is able to offer good research-based material and then the business leaders can bring their experience into it. Out of that can come an understanding that is beneficial for both worlds."

Leadership New Zealand deputy chair Tony Nowell's clustering theory suggests that if New Zealand universities and businesses learn to collaborate, then we can develop our scale to take on large global markets more effectively. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Education & Professional Development Programmes: It's All about Team Work; Hayley Barnett Looks at How Business and Academia Can Work Together More Effectively. Both Academics and Business Leaders Say Maintaining an Equal Partnership Is the Key to New Zealand's Long-Term Success
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.