Working on the First Coast; at PRI, It's Always Showtime San Marco Company Handles Events from Office Parties to Political Inaugurations

By Dixon, Drew | The Florida Times Union, January 25, 2012 | Go to article overview

Working on the First Coast; at PRI, It's Always Showtime San Marco Company Handles Events from Office Parties to Political Inaugurations


Dixon, Drew, The Florida Times Union


Byline: Drew Dixon

PRI Productions' headquarters in San Marco gives a sense of Mardi Gras, ancient Egypt opulence and a crowded stadium cheering the Jacksonville Jaguars.

But as far as PRI owner Randy Goodwin is concerned, the display floor showcases his company's diversity at handling big events, ranging from company parties to inaugurations of some of the biggest names in politics to handling many of the Jaguars functions.

What began as Presentation Resource Inc. in 1994 has proliferated into the go-to party guys. They have all the goodies for the biggest celebrations, and PRI handled the inaugurations for Jacksonville Mayor Alvin Brown and Gov. Rick Scott in the past year.

For Goodwin, 48, the business has taken off more than he could have expected as he now employs about 80 people and pulls in about $6.5 million in annual revenue, including services at SED Event Rentals, which he owns across the street from his offices at 1819 Kings Ave. While Goodwin acknowledges he's out to build a successful business, he's also steeped in the nonprofit culture of Jacksonville, serving on several boards of charitable organizations.

The only place Goodwin feels more comfortable than at his offices, which feature props, set pieces and a mock Jaguars locker room, is on the water. Goodwin is an avid boater and loves powerboating near his home in Arlington.

Walking into your business, it looks like it would be a lot of fun being an employee here. Is it a lot of fun being the owner?

Yes, I love what I do. I have often said that if I don't love what I do, that's when I should get out of it. I still enjoy the creativity and I love not only fulfilling expectations of people, but exceeding expectations. …

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