And the Best Recruitment Ads Are. the Most Coveted Awards in the Recruitment Marketing Industry Are Now Open for Entry. the Recruitment Marketing Awards from the CIPD Recognise Outstanding Creativity in Job Advertising. Niki Chesworth Looks at Why Effective Campaigns Are So Important

The Evening Standard (London, England), March 22, 2012 | Go to article overview

And the Best Recruitment Ads Are. the Most Coveted Awards in the Recruitment Marketing Industry Are Now Open for Entry. the Recruitment Marketing Awards from the CIPD Recognise Outstanding Creativity in Job Advertising. Niki Chesworth Looks at Why Effective Campaigns Are So Important


Byline: Niki Chesworth

[bar] EOPLE are the most important part of every organisation. That is why it is vital to attract the best talent. Even in these times of high unemployment, employers are still recruiting, but while the volume of applications may have increased, many recruiters report that they sometimes struggle to find the right quality of applicants... and then to win their attention and commitment. This is where recruitment marketing comes in.

Stunning and innovative recruitment promotions not only give an organisation a competitive edge by targeting the right candidates, they also deliver real business benefits -- boosting the brand, improving staff retention and also loyalty.

The Chartered Institute of Personnel and Development's (CIPD) 2012 Recruitment Marketing Awards (RMAs), which include two new categories -- best use of video and best in-house recruitment team -- are now open for entries, and will recognise the exceptional creativity, originality and innovation of the best recruitment campaigns, advertisements and initiatives.

A lot has changed since the RMAs were first launched in 1980, with this dynamic sector continually innovating and using an increasing variety of media. The awards have adapted to reflect the new and highly effective ways that both employers and recruitment marketing agencies now use to attract staff.

Anthony Moran, head of marketing & client services development, Redactive Media Group, says: "Economic uncertainty, increasing unemployment levels and what seems like a new media platform launch every few months have all combined to make an interesting year. If you look at an agency's current business model or financial make-up in comparison to 10 years ago, they are worlds apart.

"It is truly survival of the fittest out there and the most adaptable seem to come out on top; the two things that remain a constant in their success are creativity and effectiveness."

The awards are divided into 11 creative categories and five effectiveness or business impact categories. All recognise original concepts and flair in their execution as well as the broader business benefits from effective recruitment practices.

"Attracting the best people with the right skills is a constant challenge for organisations today, big and small. At the CIPD we greatly value the vital role played by recruitment marketers in building and sustaining employer brands, adding value to the business. And we strongly recognise the importance of the recruitment marketing industry to the success of HR," says Vanessa Robinson, head of HR practice development at the CIPD.

Natalie White, head of corporate marketing, CIPD, adds: "We are looking for the most effective and impactful examples of where agencies and organisations have pushed the boundaries to engage with their target audiences -- which are increasingly on a global stage -- and deliver results.

"We are looking for recruitment campaigns that effectively connect with today's business needs, delivering something that stands out and promotes the employer's brand."

The awards, which are given by the industry for the industry, are for: 1. Best art direction Rewarding originality, craftsmanship and aesthetic values. In this category judges will be looking for great concepts and intelligent use of photography or illustration and layout.

2. Best use of copywriting Any marketing that demonstrates engaging and original copy. The best entries in this category will have captured the imagination of candidates with intelligent and targeted writing. 3. Campaign of the year A series of work aimed at the same target audience over at least three different pieces of work.

4. Best press advertisement This category is for any single print advertisement, with the judges looking for cleverly-executed one-off ads. 5. Best graduate initiative Recognising recruitment activity aimed at the graduate audience, this category attracts large campaigns that include brochures, on-campus activities, DVDs or a range of marketing materials. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

And the Best Recruitment Ads Are. the Most Coveted Awards in the Recruitment Marketing Industry Are Now Open for Entry. the Recruitment Marketing Awards from the CIPD Recognise Outstanding Creativity in Job Advertising. Niki Chesworth Looks at Why Effective Campaigns Are So Important
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.