Open Events Give Extra Impetus to Home Sales; the Success of Strutt & Parker's Open Day Shows How Effective "Event" Marketing Can Be in Giving Sales a Boost, Says Mark Wiggin of the Shrewsbury Branch PROPERTYEXPERT

The Birmingham Post (England), April 5, 2012 | Go to article overview

Open Events Give Extra Impetus to Home Sales; the Success of Strutt & Parker's Open Day Shows How Effective "Event" Marketing Can Be in Giving Sales a Boost, Says Mark Wiggin of the Shrewsbury Branch PROPERTYEXPERT


Byline: Mark Wiggin

Nearly 700 properties for sale across the country on March 17, from pretty village cottages to city penthouses, ?ung open their doors for the public to come and view their homes.

Offers made as a result of the day totalled over pounds 40m (with more still coming in) which in this somewhat slow market is quite signi?cant.

All of the .rm's 47 of.ces across the regions took part, offering a real showcase of homes available to buy.

In total, 1,205 people took part in the viewing process and carried out 1,675 viewings.

This kind of activity in just one day is remarkable and a great boost for the property market.

To date, 73 individual offers have been made, beating last year's ?gure of 62.

It is a great indicator of the market to see how many people turn out at these days and to see that offers increased from our previous event at the end of last year.

Yes, the market is slow but the ingredients are clearly there and days like this are vital at bringing them all together to culminate into actual deals.

The idea behind the event, which began back in 2009, is to create a relaxed buying environment.

Buyers want things to be made easier for them. There is no pressure and they are free to see what they want, when they want. …

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