Students Handed Marketing Insight

Evening Gazette (Middlesbrough, England), April 17, 2012 | Go to article overview

Students Handed Marketing Insight


A NORTH -EAST digital firm has joined a local university's new online resource to help educate students on the latest marketing trends.

Darlington-based Fifteen Digital has joined the panel of Teesside University Business School's new marketing resource, Bolder Marketing, to provide students with insights into the latest developments of the marketing world. Fifteen Digital's managing director John Borthwick was chosen to be a panel member, along with other marketing experts.

Being on the panel means that John will be able to submit articles used for teaching and leading discussions.

He will also be on hand to answer any questions raised as a result of his input.

It is hoped that due to his experience within a marketing agency, John will be able to bring a very different perspective to Bolder Marketing. He said: "I'm really happy to be a part of Bolder Marketing as it's an excellent way of motivating students and aiding them in becoming a great asset for their future employers.

"Working in online marketing means that we have to keep on top of the latest trends and technologies, and it will be great to pass on this knowledge and experience to others who share an interest in - and passion for - the industry. …

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