Stern, Marlow, Newsweek
Byline: Marlow Stern
Rebranding the webslinger for 2012.
What compelled you to sign on to this Spider-Man franchise reboot?
Director Marc Webb: When they brought it to me, the 17-year-old kid in myself was excited. I was hesitant at first, but I thought there was so much stuff from the Spider-Man canon that hadn't been explored yet. The Gwen Stacy saga is a really famous and at times controversial storyline in Spider-Man, and I'd always wondered about Peter's parents, and the Lizard is a great villain we hadn't seen before.
How does the tone of your film differ from Sam Raimi's trilogy?
I think what Sam Raimi did was pretty brilliant and loyal to the Stan Lee/Steve Ditko comics from the early days. I went back to the moment where Peter Parker was left behind by his parents, which made him look at the world with a little chip on his shoulder. He's less trusting and more sarcastic than what we've seen before. Tonally, I was trying to do something different, where it felt like a more contemporary world and to treat it in a less stylized fashion.
I heard that Bridesmaids director Paul Feig came onboard to help out with some dialogue?
Paul came in and did a little bit of a favor. He gave us some humor and created a couple of characters for us in a few high-school scenes. Paul's a friend and a really talented observer of character. …