New Holland Agriculture Farming Technology of Tomorrow

African Business, May 2012 | Go to article overview

New Holland Agriculture Farming Technology of Tomorrow


Since 1895, New Holland has been committed to improving farming efficiency and productivity by using innovative and affordable products, aimed at simplifying farmers' activities. With more than 80 product lines and over 300 models, New Holland complements the widest agricultural equipment range in the industry, with extensive after-sales support and technical advice in tandem with a professional and widespread network of dealers and distributors throughout Africa. New Holland Agriculture has a constant focus on innovation to guarantee high efficiency and productivity of its machinery. This pioneering approach, rooted in the unparalleled company's history, leads New Holland to look always further, anticipating industry needs.

Along with its vision, New Holland Agriculture is well aware that the environmental impact of technology applied to agriculture is the key for sustainable growth of the agribusiness sector. In 2006, the company launched the Clean Energy Leader strategy for the active promotion of renewable fuels and emissions reduction systems: biodiesel, biomass, fuel-efficient engines, the NH[TM] hydrogen-powered tractor, the Energy Independent Farm concept and the carbon footprint reduction are the foundation blocks of this strategy. New Holland was the first manufacturer to promote the use of biodiesel on all its agricultural machines. Today it is still the most active company in this field, producing equipment able to run on biofuel. New Hollands fuel-efficient engine technology offers unique solutions able to increase productivity and reduce fuel consumption. "Hie company contributes to the search for renewable energy sources, with its comprehensive range of highly efficient machines and implements for biomass production ranging from self-propelled forage harvesters combined with a complete offering of headers, to balers, combine and grape harvesters, tractors and telehandlers. Taking the topic of sustainability even further, New Holland has developed the Energy Independent Farm concept, which is being piloted in the La Bellotta Farm, in Italy. The project, which envisages a complete and entirely self-sustaining virtuous cycle of energy production and utilisation, includes the only hydrogen-fuelled, zero emissions tractor in the world: the NH[2TM] tractor. The working unit will be taken to the field at La Bellotta Farm in summer 2012.

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The innovative NH[2TM] prototype tractor will be on display - together with New Holland machinery - at the upcoming NAMPO Harvest Day, one of the most important African fairs of agricultural machinery that will take place from 15th to 18th May in Bothaville, South Africa. …

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